Collection: Kaishi 開始

Attract Wealth On Purpose

Welcome to the foundation of Itto Studio. In Japanese, Kaishi (開始) means "The Beginning."

Kaishi focuses purely on frequency, texture, and intention. Each heavyweight organic cotton hoodie in this collection is anchored by a single, embroidered Japanese Kanj, a permanent, physical focal point to keep your daily momentum aligned with your intention.

Each piece in this collection acts as a daily anchor, reminding you to let go of limits and embrace your inherent power. Sustainably crafted from organic cotton, these hoodies are designed for those who are ready to stop chasing distractions and start living with intention.

The Four Pillars of Kaishi (開始):

• Abundance | 豊かさ (Yutakasa): The frequency of true wealth. A reminder to step out of the competitive mind and trust the universe’s limitless supply.

• Creativity | 創造 (Souzou): The power of the deliberate creator. Wear this to confidently impress your highest vision onto the world around you.

• Expansion | 広がり (Hirogari): The thrill of continuous increase. Embrace life’s contrast as the perfect catalyst for your own unstoppable growth.

• Allowing | 素直 (Sunao): The ultimate receptive mode. A cue to drop the oars, release resistance, and effortlessly let your desires flow in.

The Craft: Threaded directly into heavy 280 g/m² organic cotton and recycled polyester, these minimalist designs offer a clean, sophisticated streetwear silhouette. It is the perfect marriage of ethical production, premium comfort, and deliberate creation.