Kaishi (開始): The Art of Attracting Wealth on Purpose

In Japanese, Kaishi (開始) means "Beginning". For Itto Studio, this collection represents the initiation of a new way of living. The choice to Feel Good On Purpose..

Beyond the Hustle: Creating vs. Competing

Most of us were taught that wealth is something to be chased through frantic action, endless tasks, and competition. However, the Kaishi collection is built on a different truth. Inspired by the teachings of Wallace D. Wattles, we believe true prosperity flows from the Creative Mind, not the competitive one.

When you move with the intention to Attract Wealth on Purpose, you stop trying to "get" and start allowing yourself to "receive". You shift from a state of struggle into the Receptive Mode, where the universe can finally deliver what you have been asking for.

The Four Pillars of Your Expansion

The Kaishi collection features four cornerstone pieces, each anchored by colorful embroidery on organic cotton hoddies. These are not just designs. They are physical focal points for your daily alignment:

• Abundance 豊かさ (Yutakasa): Tune your frequency to the limitless supply of the universe.

• Creativity 創造 (Souzou): Step into your power as a deliberate creator and shape your own reality.

• Expansion 広がり (Hirogari): Use life's contrast as a catalyst for continuous, joyful growth.

• Allowing 素直 (Sunao): Drop the oars and release resistance to let your natural well-being carry you forward.

Your Wearable Anchor

We believe you are a vibrational being first. Our heavyweight organic cotton hoodies are designed to be tactile reminders. When you feel the texture of the embroidered Kanji, let it be a cue to soften your shoulders, breathe, and return to your center.

Don’t just mark the occasion. Anchor the vibration and choose to live life at your highest, most positive frequency.